Students develop suggestions to increase engagement with the target audience for the BigO app
26 June 2018
Three students from Het Streek high school in the Netherlands used the BigO app for a 12 week assignment to improve the current version of the app. The students were asked to come up with new ways to introduce the BigO app to the target audience (children and adolescents). They came up with short-term and long-term solutions, which included a video advertisement and an education kit. They also suggested using brighter colors and changing the font to enhance the appearance of the app. The students reported that they found working on this project a truly rewarding experience. Their feedback will be taken into consideration for the development of the next version of the BigO app.